SEO is the process of improving the rankings of your site on the search engines. Higher rankings on Google and the other search engines offer numerous advantages to your business. Highly targeted traffic and increased conversions are two of the major benefits of an effective search engine optimization strategy for your business. In fact, SEO helps a small business compete with the big boys in the industry without spending a fortune on advertising. That is why you need to implement an effective search engine optimization strategy for your business.
Here are some of the most effective SEO tips to rank your website in Google.
The latest studies show that longer articles rank better in the SERPs compared to shorter ones. You should target at least 1,000 to 1,500 words per article. The days of ranking 300-word articles higher in the SERPs are long gone. Longer articles can help boost your online traffic by targeting long-tail keywords. You need to take advantage of internal links to decrease the bounce rate of your site. The bounce rate plays an important part when ranking a site on Google. The lower the bounce rate, the higher your site will rank in the SERPs. Google has incorporated the bounce rate into their ranking algorithm, so you should include internal links to interesting articles on your website in order to keep the visitors on your website as long as possible. This can help decrease the bounce rate and improve your rankings over time.
Images and videos play an important part in ranking your website higher in the SERPs. You have to include original images and interesting videos on your site for this purpose. All pictures on your site should have relevant file names that include targeted keywords. The keyword should also be part of the ALT Tag of the image. That way you can improve the chances of your site ranking higher in the SERPs.
A slow website is bad for the user as well as the search engines. That is why you need to ensure that your site loads faster. You can upgrade the hosting plan and design a minimalistic website for this purpose. A super-fast site will rank higher in the SERPs compared to a slow site. These are very important SEO tips to rank your website higher in Google.